Together with the advertising agency Lockstein, we have developed an interactive web site for the kitchen manufacturer »Jäger & Sammler«.

The concept of the new campaign was to fill the kitchens with life. Most kitchen manufactures use very static and »clean« imagery for their products. So Lockstein developed four personas - »slob«, »grandma«, »pedant« and »alchemist« - and created settings that reflect the character of each person.

Our task was to turn every kitchen into an interactive experience and tell little stories about each person. The web site allows the user to explore the kitchens and the personalities of their inhabitants. Almost every surface and object can be manipulated.

»Jäger & Sammler« can be translated as »Hunter & Gatherer«. On the web site, the user is the hunter and gatherer of secret functions and little stories.

So - have fun exploring the web site of »Jäger & Sammler«:

Launch the Jäger & Sammler web site